GM’s Opel is positioning its new ADAM city car—which will have it official world premiere at the Paris Motor Show (29 September – 14 October 2012)—for the “fashion-led” A-segment. In the A-segment, Opel already offers the Agila. The company says it is targeting “trendy urban customers” who are looking for a car that expresses their personal style with the new ADAM. Experts predict the lifestyle-orientated sub-segment to grow steadily over the next years, according to Opel.
The Opel ADAM will initially be offered with three efficient gasoline engines (1.2L 51kW/70 hp, 1.4L 64 kW/87 hp and 1.4L 74/100 hp) combined with a five-speed manual transmission. All powertrains are available with an ecoFLEX technology pack including Start/Stop technology. Later on, a new generation small gasoline engine will make its premiere in the ADAM, featuring direct injection turbocharging for further enhanced efficiency and performance.
This new engine will be combined with a completely new generation six-speed manual transmission.
Rather than having the well-known trim hierarchies, ADAM customers can choose from three different individualized trim moods or worlds: JAM is unconventional, fashionable and colorful, GLAM offers a more elegant, refined and sophisticated setting and SLAM appeals to those with energetic and sporty attitudes.
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